BE AWARE PUBLIC SERVICE CAMPAIGN
The "Be Aware" campaign was a public service campaign set out to raise awareness about dating violence around prom. These designers spent hours debating the high school student perception about dating violence. They decided to create a campaign that would spark conversation and introduce students to the concept of gaslighting... an issue that so many students face, yet few even know what it is. The images are graphic, the words are uncommonly used among high school teens, and they made design choices to create an aggressive, uncomfortable feeling.